18.70.030 Intent.
It is the intent of these regulations to provide for the proper control of signs in a manner consistent with statutory, administrative, and constitutional standards in order to advance the following governmental interests:
(1) Uniform sign standards and fair and equal treatment of sign users.
(2) Safe sign construction, erection, and maintenance standards.
(3) The prevention of sign clutter for the following reasons:
(a) Sign clutter creates visual distraction and obstructs views, potentially creating a public safety hazard for motorists, bicyclists, and pedestrians.
(b) Sign clutter may cause physical obstructions of streets or sidewalks, creating public safety hazards.
(c) Sign clutter degrades the aesthetic and essential character of the city, making the city a less attractive place for tourism, commerce, and private investment.
(d) Sign clutter dilutes or obscures messages displayed along the city’s streets through the proliferation of distracting structures and competing messages.
(4) The prevention of traffic accidents by ensuring that official traffic regulating devices are easily visible and that no sign will unduly distract or confuse operators of motor vehicles or aircraft.
(5) The prevention of negative impacts associated with temporary signs, which may be degraded, damaged, moved, or destroyed by weather elements and, after such degradation, damage, movement, or destruction, such signs harm the safety and aesthetics of the city if they are not removed. (Ord. 2061 § 1, 2022)