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(1) There shall be not more than six billboards permitted within the city. The inventory of existing billboards is maintained by the planning department. No new billboard may be erected unless it replaces an existing billboard.

(2) The permitting of a new billboard to replace an existing billboard shall be in accordance with the following:

(a) The size of a billboard shall not exceed a total of 300 square feet. Back-to-back installation on one supporting structure is permitted. Each sign face constitutes a separate billboard sign.

(b) The sign area of these signs shall be charged to the property on which they are located. Therefore, the permit must be accompanied by a written documentation from the owner of the property on which the sign is to be located acknowledging this charge.

(c) No billboard shall contain an electronic display or be internally illuminated.

(d) No billboard shall encroach into the public right-of-way.

(e) No billboard shall be allowed on the bay side of 101 North from the city limits to Montana Avenue, or on the bay side of Virginia Avenue from Hamilton Avenue to Marion Avenue, or on the north side of Newmark Street from Edgewood Drive to Broadway Avenue.

(f) Billboards located in the following areas that are along state highways must obtain a permit from the Oregon Department of Transportation in addition to obtaining permits from the city:

(i) Highway 101 North and South within city limits.

(ii) Virginia Avenue from Highway 101 North to Broadway Avenue.

(iii) Broadway Avenue from Virginia Avenue to Newmark Street.

(iv) Newmark Street from Broadway Avenue to the western city limits. (Ord. 2061 § 1, 2022)